As people increasingly rely on their phones to bridge the gap between digital and physical worlds, maps have emerged as an exciting space for creativity and personalization. So, how can brands best use geospatial data to connect with their customers and deliver optimized omnichannel experiences?
Burger King’s ‘Whopper Detour’ campaign, created by FCB New York, saw the fast food chain take its rivalry with McDonald’s up a notch, effectively using the latter’s stores as sales locations. Through its use of geofencing, BK showed how a simple coupon activation can break the internet.
As the UK emerges from COVID-19 lockdown, public transport capacity is set to be severely limited to reduce the risk of further infection. But is a surge in private car journeys inevitable? Or could the post-pandemic world present a new opportunity to encourage greener, healthier commutes?
The tech world may play a major role in tackling the COVID-19 crisis, with tracing apps potentially limiting the spread of the virus within communities. But will privacy fears hinder these efforts? Canvas8 spoke to eight Americans about sharing health and location data during the pandemic.
The pandemic has transformed people’s needs and expectations of social spaces. The city of Oakland, in California, has launched Slow Streets, which reduces traffic to enable physically distanced activities and exercise. Can other cities use this moment to create safer, greener landscapes?